Bearing enterprises in China should open up foreign markets to
With the continuing
integration of domestic and foreign markets, China's bearing industry is
gradually integrating into the international trade community bearings,
bearings in the broader international market. The
first half of this year, China's exports to the bearing 129 countries
and regions in the world, earning $ 503,068,100, an increase of 26.40%. Many
bearing manufacturers in China have to export as increase efficiency,
improve visibility and competitiveness as well as an important way to
sustainable development. With the intensified competition
in international markets, and how the market ahead of competitors to
find "gold" dig "gold mine" as the key to winning.
Aimed at supporting the market in North America host
North
America, mainly the United States is the world's largest bearing
manufacturing, consumer areas, is also the largest import market
bearings. Bearing current U.S. annual consumption of about 80 billion U.S. dollars, annually imports about 20 billion bearings. Forecast to 2005, consumption will increase bearing to 120 billion U.S. dollars, to be imported bearings 4.0 billion. According
to statistics, the United States before the host market (mainly
referring customers directly to the host) with the proportion of about
52% of the bearings, bearings for general maintenance 48%. Rolling
the U.S. auto industry accounts for roughly 31% of consumption,
machinery and equipment manufacturing accounted for 26%, aerospace
bearings used in 7%.
U.S.
bearing market is very competitive, there are three major forces:
First, as the representative of the United States Timken bearing
manufacturer, the control bearing 70% of the market; Second, Japan is
represented by several developed countries, bearing exporter Basically,
the bearing around the U.S. import market; third Eastern European
countries, their centralized management, unified external.
United States has been the largest market for exports of bearing its share of exports has also increased year by year. Bearing on our competitors in the U.S. market not only the local well-known companies, as well as many world famous companies. Bearing
strength of our business and product quality is difficult to contend
with, with which the market can not be the first to start a real
contest. Bearing
export enterprises in China should learn from some of the products of
individual enterprises to enter the country before the U.S. market or a
joint venture set up factories in the United States, their products
directly to OEMs supporting the U.S. experience in the market after the
consolidation and development of (mainly refers to the maintenance of
the market or through intermediaries ) at the same time, positive pre-competitive market.
In
addition, in order to deal with the U.S. trade protectionism, to
prevent the United States bearing factory again and again dumping
complaints related to China, bearing in order to further expand exports
to the U.S. market, directly into the user facility, increase profits,
only one way out: is
with the U.S. distributors, or set up a separate distribution company
in the United States, the employment of Americans are familiar with the
work of bearing the market. Because,
once established joint venture or sole investment company set up its
input into the bearing off the price will not be used as "dumping" price
comparison decision, the final price of the use of customers as price
comparison. Although
its profits in the United States must pay taxes, but with the customer
stability, low volatility, among importers to avoid exploitation, market
understanding of the rapid, flexible operation, absorption of new
technologies and convenience benefits.
Consolidating traditional markets in Asia
In Asia, Japan is China's largest export market bearings. Mainly
because of its development in recent years has focused on high
value-added bearings, plain bearing mainly rely on imports. The quality of plain bearing products have been comparable with Japanese products, and low prices.